New: GTM engineering. Buying signals, enrichment and routing, built into your CRM.See what we build

What we buildRevOps and GTM engineering.

Two crafts, one team. RevOps designs how your revenue runs. GTM engineering automates it. We build both, in the tools you already have.

The process

RevOps

How your revenue runs: one ICP, one way to qualify, one set of stages from first lead to expansion, and data you can trust.

What we build in RevOps

The automation

GTM engineering

The systems on top that find, score and route the right accounts, and flag churn risk and expansion in your customer base.

What we build in GTM engineering

RevOps: how your revenue runs

The process, the data and the rules, across the whole bowtie.

  • CRM and data model

    One system of record, with objects, fields and ownership rules that match how you sell.

  • ICP and qualification

    A written ideal customer profile and one qualification method that every rep and marketer uses.

  • Lifecycle and handoffs

    One set of stages from first lead to renewal and expansion, with an owner and an SLA for every handoff.

  • Lead-to-cash

    Quoting, discount approvals and contracts in the CRM, so what you bill matches what you sold.

  • Forecasting and reporting

    Pipeline, forecast, retention and NRR straight from the CRM, not rebuilt in spreadsheets every month.

  • Stack governance

    Fewer tools, each with an owner and a purpose. We retire, merge and connect, then keep it that way.

Why RevOps comes first

Automation on top of messy definitions only creates chaos faster. Shared definitions, ownership and clean data come first, so what we automate stays correct. That's why we do both.

  1. FirstOne ICP and one way to qualify
  2. FirstShared stages and an owner for every handoff
  3. FirstClean, enforced CRM data
  4. ThenSignals, enrichment, routing and AI workflows

GTM engineering: the automation on top

Systems that find, score and route the right accounts, for new business and for your existing customers.

  • Account and ICP data

    A clean target list built from the data you have plus the sources you need.

  • Buying signals

    Funding, hiring and website visits from prospects, product usage from customers, turned into alerts someone acts on.

  • Enrichment and scoring

    Every account and contact completed and scored against your ideal customer.

  • Routing automation

    The right account to the right owner in minutes, with the context attached.

  • Outbound infrastructure

    Sequences, domains and deliverability set up so outreach lands and is measured.

  • AI workflows

    Research and first drafts automated on top of clean data, with a person in control.

Example workflows

One build for each side of the bowtie.

Acquire: new funding round

  1. A target account announces funding
  2. It's enriched and scored automatically
  3. The owner gets it with a short brief

Activate: stalled onboarding

  1. A signed customer is not live after 30 days
  2. The blocker is pulled from onboarding data
  3. The onboarding owner and the seller are alerted

Expand: usage spike

  1. A customer's usage passes a set threshold
  2. The account is scored for expansion in the CRM
  3. The account owner gets the play and the numbers

We build in the tools you already have and connect the rest.

  • Salesforce
  • HubSpot
  • Gong
  • Outreach
  • Salesloft
  • 6sense
  • Marketo
  • ZoomInfo

Start with the audit.

Two to three weeks, and a fix plan your team can act on the week after.

Book a diagnostic call

What happens next

  1. A 30-minute call about where the chaos is, in your words.
  2. A written scope and hour estimate for the audit.
  3. Your prioritised fix plan, two to three weeks later.