RevOps and GTM engineering for B2B SaaS and fintech
Diagnose the chaos.Build the engine.
Catalzr is the catalyst for your revenue engine. We find where revenue leaks, from first touch to renewal and expansion, then build the fix in your own tools.
Illustration of a bowtie dashboard we build.
Platform-agnostic. We build in the stack you already have.
- Salesforce
- HubSpot
- Gong
- Outreach
- Salesloft
- 6sense
- Marketo
- ZoomInfo
Your revenue doesn't have a people problem. It has a systems problem.
When something breaks, most companies buy a tool. Dozens of tools later there is still no owner, no strategy, and the pipeline runs in spreadsheets. Fix the data and the process and the number follows.
Clean data
One record of truth, rules enforced
One shared process
Definitions and owners, first lead to expansion
Predictable revenue
A forecast the board believes
One engine, built in three layers
Every engagement follows the same path, so you always know where we are and what comes next.
Run the engine
Adoption, KPIs and a managed backlog, or a clean handover to your team.
Build the engine
Platforms, data, routing and automation, built and tested in your tools.
Diagnose the chaos
Interviews, a CRM and data review, and a map of every stage from first touch to expansion. You get a prioritised fix plan.
Revenue leaks on both sides of the bowtie
Most teams tune the funnel and stop at the signature. In recurring revenue, most of the money arrives after it. We look at all seven stages.
Before the signature
At the signature
After the signature
Underneath all of it: tool inflation
Every problem got its own tool. Now there are dozens, with no governance, no strategy and no owner, and the real work still happens in spreadsheets.
The bowtie is a revenue model from Winning by Design.
- 2-3 wksfrom kickoff to a prioritised fix plan
- 0partner commissions, so we recommend what fits
- 1 teamfor process, data and automation
A catalyst, not another consultancy
A catalyst speeds up a reaction and is not used up by it. We make your revenue engine run faster, in your tools, and everything we build stays with you.
We build, not just advise
Frameworks and decks are a start. We configure the CRM, write the routing rules, ship the automation and run the rollout.
RevOps and GTM engineering, one team
The process, the data and the automation built together, so nothing falls between an adviser and a builder.
Ready for fintech
Approval trails, consent and onboarding handoffs designed into the data model, for teams that answer to a regulator.
Platform-agnostic
No partner commissions. Salesforce, HubSpot or whatever fits, including keeping what you have.
Hourly, no lock-in
A written estimate before we start, billed on actual hours. No packages and no long minimums.
Fewer tools, not more
We would rather retire a tool than add one. Every tool that stays gets an owner, a purpose and a place in the process.
Start with the audit.
Two to three weeks, and a fix plan your team can act on the week after.
What happens next
- A 30-minute call about where the chaos is, in your words.
- A written scope and hour estimate for the audit.
- Your prioritised fix plan, two to three weeks later.